Neuromarketing: Decoding the Human Brain

The world of marketing has changed dramatically with the arrival of the internet and the emerging fields of Neuromarketing and Behavioral marketing. Neuromarketing is a psychological study of the human brain response to any kind of advertising campaign. Do you know Zukerman - the guy who invented pop-up Ads has…

The Great Smog of Delhi - Is There Any Solution at All?

The issue of climate change is no news for us. Countries and environmental bodies have been debating over this for years and some people still refuse to believe or realize the gravity of the situation. But how long are we going to turn a blind eye and refuse to face…

Terms & Conditions of Referral Scheme | Hyderabad

Terms and Conditions of Referral Scheme | Hyderabad --> For each referral, Rs 50/- will be credited to Referee when they register and referral will also get Rs 50/- into their Rapido wallet --> Rapido Wallet can only be used to avail rides on Rapido --> Referral scheme will…

We reached the home of Nizams!

Today, we’re excited to launch our services in Hyderabad. For a city obsessed with two wheelers, what could be more viable than to hire a two wheeler taxi for your daily commute? Quick on two feet to maneuver the city traffic and far economical than its bigger siblings. Two…

Referral Campaign T&C

Terms and Conditions Top 5 referees will win the 2000 Rapido Cash. Top 5 winners will get the amount of INR 2,000 into their Rapido Wallet. All the number of referrals will be count for the period of 14 days Winners will be announced on 28- Aug- 2017 Applicable…

STARTUP METRICS

What is Metric? The startup world is filled with a lot of business jargons and one which is used most frequently is “metric”. Every now and then, we hear “metrics are not going well” or “let's find some metrics to track this”. We often interpret metrics as some formula or…

Introducing new service to Rapido's Portfolio - Rapido Lite

Dear Patrons, Thanks for your continued support and love for Rapido. Based on the feedback from many of you, we have added a new service to the Rapido portfolio - ‘Rapido Lite’. Rapido Lite will have high mileage bikes wherein a captain can save more money on his rides because…

How Indians react to offer and discounts!

Indians and Discounts! We Indians are a dedicated lot. We work Hard for our Gandhi's and we want the best value's out of them. We are the "Work Hard, Save harder" types. A nation hell bent on saving, we value money like no other and that is one reason we're…