Women's Day - Think Equal, Build Smart, Innovate for Change

Women’s Day is here and today, more than ever before, we see women at the forefront of myriad fields. The Indian woman is pushing her limits, redefining boundaries, and earning herself top accolades in everything she does.

Achieving a gender-equal world requires social innovations that work for both women and men and leave no one behind. From urban planning that focuses on community safety to e-learning platforms that take classrooms to women and girls, affordable and quality childcare centres, and technology shaped by women, innovation can take the race for gender equality to its finishing line by 2030.

It starts by making sure that women’s and girls' needs and experiences are integrated at the very beginning in the field of technology and innovations. It means building smart solutions that go beyond acknowledging the gender gaps to addressing the needs of men and women equally.

Rapido believes that women can make a huge impact and here we give a big shoutout to the first women captain (Rider) of Guwahati- Pinky Malakar. In this male dominated society, it was not easy for her to gather the courage and brave all the odds. She is a mother of 10- year old girl and her self-confidence and will power made her take this big step.

When asked about her experience with Rapido, she excitedly says, “It feels great. I am proud of what I am doing. Some are shocked when they see a woman, but many are pleasantly surprised. Many of my passengers have even appreciated my work.”

Pinky starts her work around 9 am after completing her household chores and dropping her daughter to school. She usually works till 4 pm. She also told that before joining Rapido, she also worked as a delivery girl for Uber Eats and as a domestic helper to overcome her financial crisis. She takes pride in every kind of work she does and no work is low for her.

Pinky joined Rapido as a captain on February 10. She got several motivating gestures from the passengers. On the contrary, she also faced many hurdles of being a female captain (rider). Few passengers would cancel their rides or ask if she can ride alright to which she has sailed through and handled the obstacles professionally, and in any emergency situations Rapido always stood by her and supported her strongly.

She is an epitome of feminism and an inspiration for many. Rapido has always encouraged women to be captains. The world is changing. It’s Time to break the odds and step out of the closet. Its time to believe in you and do whatever you love.