Research shows that two- wheeler riders reduce their risk of head injuries by 80 percent when they wear helmets. Most of the deaths and critical injuries reported in two-wheeler accidents are that the riders do not wear helmets and to increase awareness among the two wheeler riders, Rapido – India’s largest bike taxi took this great CSR initiative of a helmet awareness campaign in Vijayawada on May 15, 2019.

It has been observed that people in Vijayawada highly resent wearing a helmet while riding a two –wheeler. To make them cautious and aware of
the helmet safety, this initiative was taken.

The major objectives of this campaign were:

  1. To bring necessary change in approach of two wheeler riders in every possible way- be it presenting a strong case about the benefits for helmet usage, constant reminders through messages at various locations, mass movement and engagement exercises at every step.

  2. To increase awareness & knowledge about the need for helmets in preventing head injuries and death.

Rapido is extremely concerned for the safety of its Captains (riders) and the customers (pillion riders). It has a dual helmet policy – where helmet is provided to both the riders. Also, shower caps are provided to the customers for personal hygiene.

The campaign emphasized to impose the dual helmet policy which is to make sure that Captains are wearing Rapido helmets and Tshirts and carrying an extra helmet for the customers. The insights of the campaign were - if any customer is not provided a helmet by the captain, he/she can rate and review that in the app. He/she will not have to pay for that particular ride and the captain will be penalized for not providing the helmet along with the deduction in his payout. The amount will be refunded to the customer in the wallet after proper verification.

This initiative was taken to make people aware of the importance of wearing helmets and to promote safe- riding habits because your safety is our priority. The WHO report explains exactly how helmets help to save lives. In a collision, a helmet does three things; it reduces brain movement, spreads the force of the impact over a greater surface area and acts as a barrier between the skull and the object of impact. Those three things can be lifesavers in a collision. Helmets are not just an accessory, but are a very important safety-gear that can improve the chances of survival.

Here are few pictures from the campaign: